Hi, my name is Ken Norton.

I was a long-time product manager at Google. Now I’m a product management coach, speaker, and bringer of donuts.

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How to Hire a Product Manager

How to Hire a Product Manager: the Classic Essay

The classic essay that defined the product manager role

10x Not 10%

10x Not 10%: Bold Product Strategy and Vision

Product management by orders of magnitude

Please Make Yourself Uncomfortable

Please Make Yourself Uncomfortable: Jazz and PMs

What product managers can learn from jazz musicians

What to Do in Your First 30 Days in a New Role

Product Managers: What to Do in the First 30 Days

Tips for how product managers should approach their first month

42 Best Books for Product Managers in 2021

42 Best Books for Product Managers in 2021

Essential product management reading

Ants & Aliens: Long-Term Product Vision & Strategy

Ants & Aliens: Long-Term Product Vision & Strategy

Why you need a thirty-year product vision (yes, thirty)

Meetings That Don’t Suck

Meetings That Don’t Suck

Break free from the tyranny of the conference room

Product Management Was Born in 1931 (Maybe, Sort Of)

Product Management Was Born in 1931 (Maybe, Sort Of)

The McElroy Brand Management Memo is ninety years old

Building Products at Airbnb

Building Products at Airbnb

Snow White, storytelling, and a relentless focus on experiences

The Tools Don’t Matter

Product Managers: The Tools Don't Matter

Why are product managers so obsessed with tools?

Stay Out of the Wind and Away From the Back

Stay Out of the Wind and Away From the Back

How should PMs pick projects at big tech companies?

What Makes A Strong Product Culture?

What Makes A Strong Product Culture?

How a company's view of technology, product leadership, and empowerment contribute to product success

The Discipline of No

How Product Managers Can Learn to Say No

How product managers can learn to gently push back

Predicting the Future

How Product Managers Can Predict the Future

Mother of all markets or a pipe dream driven by greed?

Becoming a Great Product Leader

Becoming a Great Product Leader

Three outstanding new books

A Certain Ratio: Engineers to PMs

The Ideal Ratio of Engineers to Product Managers

What's the ideal number of engineers for every PM?

Foreword to the book Product Leadership

Foreword to the book Product Leadership

My foreword to Product Leadership, by Banfield, Eriksson and Walkingshaw

How I Read More Books

How I Read More Books

I read 61 books last year and it was easier than I thought

Getting the Job Done

Product Managers: Judgment Over Outcomes

Why judgment matters more then outcomes

Dual-Track PM Ladders

Dual-Track Product Manager Job Ladders

Product vs. managerial career paths

Off the Rails: Impact vs. Seniority

Product Manager Career: Impact vs. Seniority

Balancing product impact and seniority in a PM career

Machine Learning for Product Managers

Machine Learning for Product Managers

How do you get started with machine learning?

One-On-Ones Are Essential

Product Managers: One-On-Ones Are Essential

How do you make the most of one-on-ones?

The Authenticity Gap

The Authenticity Gap

Is “being authentic” easier said than done?

Advice for Early Career PMs (Updated for 2021)

Advice for Early Career Product Managers in 2021

How do you launch a product management career?

The Future Was Already Here

The Future Was Already Here

How fast does technology move?

Being Your True Self

Product Managers: Does Authenticity Matter in the Workplace?

Does authenticity matter in the workplace?

When Product Culture is Rotten

Can You Change Your Company’s Product Culture?

Can you change your company’s culture?

Blameless Post Mortems

Blameless Post Mortems

How do you respond when things go wrong?

To Invent You Have to Experiment

To Invent You Have to Experiment

Jeff Bezos, Elon Musk, and successful failure

Only One Priority

Task Management for Product Managers

How do you accomplish the most important tasks?

How I Manage My Inbox

How I Manage My Inbox

How do you keep your email under control?

Don't Ship the Org Chart, Part 2

Product Managers: Don’t Ship the Org Chart, Part 2

How do you organize engineering around use cases?

Three... Two... One... Go

How to Help a New Product Manager Succeed

How do you make sure your new PM is successful?

The Design Sprint

The Design Sprint

How to build and test an idea in 40 hours

The PM Mind Meld

Product Managers and CEOs: the Mind Meld

How do you keep the CEO and PM on the same page?

Don’t Ship the Org Chart, Part 1

Product Managers: Don’t Ship the Org Chart, Part 1

How do you divide ownership between PMs?

Product Manager Zero

PM Zero: When to Hire the First Product Manager?

When should you hire your first PM?

Liberal Arts and Technical Enoughness

How Technical Do Product Managers Need to Be?

Should product managers have a computer science degree?

Empathy and Product Management

Empathy and Product Management

How important is empathy in product management?

How to Work With Software Engineers

Product Managers: How to Work With Software Engineers

My ten-step plan for working with engineers

Babe Ruth and Feature Lists

Product Feature Prioritization & Babe Ruth

Why prioritized feature lists can be poisonous

Happy 10th Birthday to HTHAPM

Looking Back: 10 Years of How to Hire a PM

Looking back on ten years of How to Hire a Product Manager

Climbing Mount Enterprise

Product Roadmaps: Climbing Mount Enterprise

Google's first enterprise PM can teach us about product roadmaps

The Time I Flew on the Enron Jet

The Time I Flew on the Enron Jet

I flew to Houston to meet Jeffrey Skilling and this is my story

End Software Patents

End Software Patents

Why our current patent system harms innovation

How to Listen to Customers

Product Managers: How to Listen to Customers

How do you hone in on what users really need?