How to Hire a Product Manager: the Classic Essay
The classic essay that defined the product manager role
What is product management? What makes a great product manager, and how do you become one? This is Ken Norton's classic essay on the role of product management that launched thousands of PM careers.
10x Not 10%: Bold Product Strategy and Vision
Product management by orders of magnitude
In this ambitious essay, Ken Norton looks at the history of innovation and challenges product managers and product leaders to think bigger, to aim for 10x, not 10%.
Please Make Yourself Uncomfortable: Jazz and PMs
What product managers can learn from jazz musicians
What can product managers and product leaders learn from jazz, an art form that is all about improvisation, collaboration, and being willing to take risks?
Best Books for Product Managers
Essential product management reading
Ken Norton shares his recommended books for product managers. The best books on product leadership, innovation, management, shipping winning products, and design thinking.
Building Products at Stripe
Go deep, move fast, and build multi-decade abstractions
What is Stripe's product culture like? Interview with a Stripe product leader demonstrate an embrace of going deep, moving fast, and maintaining a multi-decade perspective.
It’s Time to Fight for a Dual Product Management Career Path
Companies should embrace multitrack job ladders for product managers who prefer product leadership to people management
Companies should embrace multitrack job ladders for product managers who prefer product leadership to people management. A concrete proposal with sample career track is included.
Ants & Aliens: Long-Term Product Vision & Strategy
Why you need a thirty-year product vision (yes, thirty)
How do you plan for the future and deliver an innovative and compelling product vision that will inspire your team to deliver winning products?
Building Products at Airbnb
Snow White, storytelling, and a relentless focus on experiences
What is Airbnb's product culture like? Interviews with Airbnb PMs demonstrate an embrace of Snow White, storytelling, and a relentless focus on experiences.